Ad of the Day | EchoPark and VML Launch New Campaign with Owen Wilson

Nov. 10, 2026

It’s no secret that consumers dread buying used cars—the pressure, the haggling, and the lingering suspicion of dealing with high-stress sales tactics make it one of the most frustrating retail experiences in the country.

To flip that narrative, nearly-new vehicle retailer EchoPark in partnership with VML is launching a new campaign, “Every Car, Happy Owner”  starring Owen Wilson, tapping into his signature laid-back, trusted charisma to champion an easy, transparent way to buy cars.

With over 160,000 5-star reviews, EchoPark’s core proposition is simple: zero haggling, no risky purchases, and a stress-free experience that delivers genuine value. Wilson leads the creative by directly addressing the common anxieties car shoppers face and demonstrating how buying a nearly-new vehicle should actually feel: honest, relaxed, and fair.

 

 

 

David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Echo Park’s Parent Company said:  

"We have built a brand that delivers outstanding cars, exceptional value, and an experience our guests overwhelmingly recommend.. "Now we need more people to know what they're missing."

 

Niraj Zaveri and Justin Ebert, ECDs, VML New York said: 

“EchoPark believes in "Every Car, Happy Owner." They have a simple, honest no frills attitude. We needed someone who could effortlessly embody those characteristics and Owen Wilson is all of those things and more."