Ad of the Day | Go.Compare Launch new TV ad Developed by Drum
Jan. 29, 2024
In Go.Compare’s latest advert, the brand has put the consumer - instead of product - at the heart of its campaign, bringing the emotional benefits of price comparison to life and positioning Go.Compare as a supplier of satisfaction.
The resulting Most Satisfying Day spot was developed by DRUM with media planning from Hearts & Science. It premiered across broadcast, VOD, YouTube, Social and DOOH on Boxing Day and introduces a new character, Simon. He is having a very successful day, completing chores and jobs around the house - aided by his pet cat, Leonard and featuring a cameo from brand mascot Gio - after purchasing new insurance via Go.Compare.
The campaign will run until September, with the 30” TVC supplemented by four 10” spots focusing on different insurance categories (Car, Home, Pet and Travel), starting with travel in January.
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