Ad of the Day | Honda uses F1 to launch "Powered by Honda" positioning across range of products
Apr. 04, 2019
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso.
The high-octane 60, 30 & 15 sec-second film will run across Twitter, Instagram and YouTube. It breaks on 4th April.
The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992. The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats and even an aircraft – all of which share being powered by Honda power units – participating in a race on an F1 racetrack. At the end of the animated sequence, they all morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars on a track.
Peter Drake, Executive Creative Director at Digitas UK, said:
“Using animation gave us the freedom to create an extraordinary imaginary race sequence to showcase Honda’s unique attitude. Then revealing the 2019 Honda-powered F1 cars in live action unequivocally brings the ‘Powered by Honda’ line to life.”
Related News
String and Tins Release Final Instalment of "Stills 03" Release Series
String and Tins composers respond to artwork from London’s Tate Britain Gallery with a series of three unique compositions
New Print Campaign from DDB Paris for HONDA Moto France 2022
What’s your second most beautiful dream? This is the question Honda Moto France chose to answer in their new print campaign by DDB Paris
Taylor James Unveils Latest Campaign For Honda
The creative studio developed a number of CG environments in Unreal Engine for the automotive brand
Latest News
Apr. 19, 2024
Hours of Sleep Turn into Products, Trips, and Even Cash in Rewards Program for Drivers
Initiative is designed to promote safer roads and better health for professionals who drive for a living
Apr. 19, 2024
Freepik Unveils AI-Driven Design Transformations, Revitalizing Local Small Businesses in San Francisco's Excelsior District
From conception to fruition, Freepik’s AI-assisted designs enhance business storefronts, interiors and merchandising in record time