Ad of the Day | Jordans Punk up the World of Cereal with new Campaign

Ad of the Day | Jordans Punk up the World of Cereal with new Campaign

Jan. 20, 2025

Today, Jordans has launched a new campaign designed to shake up the world of cereal.

Channelling Jordans' rebellious and pioneering spirit, and their status as leaders and innovators in the market (having developed the UK’s first, natural, golden cluster Granola in 1972), the campaign makes a break from traditional cereal advertising and establishes Jordans as "the rebels of the cereal aisle".

Created by Havas London, the campaign includes a hero 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp, and a fire breather popping oats for Jordans' newest offering – delicious Popped Oat Crunch. All signed off by a new endline "Bursting with Bite" – voiced by none other than the rasping cockney tones of Phil Daniels, of Parklife and Quadrophenia fame. 

The spot was by directed by Portuguese duo Martians, with Push Films. It was shot in Lisbon at the Tejo Power Station at MAAT.

Craig Turner, Head of Brand, Jordans Dorset Ryvita said:

"Since 1972, Jordans has been challenging the status quo in the cereal market. We wanted that energy and our rebellious and pioneering spirit to shine through in our latest campaign. With the help of Havas London, it does just that."

 

Vicki Maguire, Chief Creative Officer, Havas London added: 

"When you think of Jordans, Punks don’t tend to spring to mind. Well, until now. We’re channelling Jordans’ rebellious spirit in our latest campaign, and making’ em the original punks of the cereal category."

 

The campaign is now live on TV and VOD.

Related News

Jan. 27, 2025

Dating app Mattr Launches First ad Campaign Across London

The Havas-created campaign invites singles to step away from the performative pressures of dating apps and embrace a fresh perspective

Nov. 03, 2024

Ad of the Day | ASDA Launches Christmas Campaign with a Squad of Animated Miniature Heroes

With the countdown to the festive season officially on, Asda has unveiled its new brand campaign for Christmas

Aug. 22, 2024

UK Charity Refugease Designs to Disorientate in its Uncomfortable, Commuter-Focused Campaign

Havas London and Refugease join forces to shine a light on the plight of Channel-crossing refugees

Latest News

Feb. 19, 2025

Clare Lawson Named Global President of Ogilvy One

Lawson's expertise in data-driven marketing, client relations, and strategic growth will propel Ogilvy One forward

Feb. 19, 2025

Amazon's "Moving Day" First Ever Digital ad to Receive Top System1 Score

The digital platform version of "Moving Day", Amazon’s new advert, has scored a perfect 5.9 Stars on System1's Test Your Ad platform