Ad of the Day | Launch Party Showcases Artist to Demonstrate Features of Staples' ProGel Pen

Ad of the Day | Launch Party Showcases Artist to Demonstrate Features of Staples' ProGel Pen

May. 23, 2024

Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.

The national ad is running on digital and social media. Launch Party won the assignment in January.

Staples launched the ProGel® pen to challenge Pilot’s G2 as the number one pen on—and in the U.S. The objective of the spot is to showcase its capabilities and features with an entertaining demonstration.  

Wiltshire can recreate super complex imagery from his photographic memory—so long as he has a pen that’s capable of keeping up with him. The spot shows him sketching a detailed cityscape using the new Staples ProGel® pen while copy mentions the writing tool’s exemplary features, such as more than a half a mile of ink, ergonomic grip, smooth flow, and smudge-free ink. 

Ryan Kutscher, founder of Launch Party and head of production said:

"Staples has not invested in its house brands, so discovering its voice, tone, and style was a stretch from the traditional performance-based approach."


Launch Party discovered the artist's abilities on social media and saw a natural connection with the product and a demonstration.

Related News

Apr. 17, 2024

Circus Maximus Evolves Into "Launch Party," a Premier Brand Launch Agency

After a decade of trailblazing in the advertising world, Circus Maximus is thrilled to announce its transformative rebranding into Launch Party

Latest News

Jun. 18, 2024

Cannes Lions International Festival of Creativity Announces Winners Across the Lions in the Entertainment and Craft Tracks

Germany takes home two Grands Prix, one for "The Square Meter" and another for "The 100th Edition"

Jun. 18, 2024

Diageo Brasil wins Grand Prix at Cannes Lions with Johnnie Walker's "Errata at 88" Campaign

The exciting campaign that corrects a historic error in Brazilian music and celebrates diversity and inclusion was highlighted at the most significant global event