Ad of the Day | Mysterious footage of Santa Claus spotted around the world on BMW "Dasher cams"

Ad of the Day | Mysterious footage of Santa Claus spotted around the world on BMW "Dasher cams"

Dec. 24, 2017

Mysterious footage of unidentified flying objects has been shared by BMW owners across the world, with some claiming it might actually be Santa Claus himself.

The dashcam footage – or ‘#DasherCam footage’ as it’s been dubbed on social media – was taken unwittingly by drivers of The Ultimate Driving Machine, and appears to catch Father Christmas and his faithful reindeer in the act; making their way around the world delivering presents at light-speed.

Sightings have been pouring in from as far as Australia and India, as well as from across the UK. One particularly close encounter saw one BMW owner being woken up by presents falling from the sky. Another, slightly unluckier BMW owner, was left frustrated by piles of less generous ‘presents’ left by a midnight gathering of reindeer on his front lawn. “It wasn’t until I looked through my dashcam footage that I realised Santa and his reindeer had been prancing all over my lawn. They were captured on film, as clear as day!”

BMW has been urging all drivers to now check their dashcam footage from Christmas Eve and the early hours of Christmas Day, and to share any sightings of their own.

Created by FCB Inferno, the work will be live on Facebook, Instagram Stories, Twitter on 24th and 25thDecember.

Related News

Jul. 30, 2026

BMW Brings Modern Mobility to the Sony Pictures Film "Spider Man: Brand New Day"

The collaboration links the BMW brand with one of the world’s most successful film franchises

Jul. 28, 2026

BMW M Takes on Corners and Wins in Humorous new Noir-Esque campaign by Serviceplan Middle East

Few things are more universally frustrating than losing a fight with a corner, from a bed to a table corner

Mar. 11, 2026

Ad of the Day | No 1 Tennis Player Carlos Alcaraz Drives BMW's New Era of Mobility in Cinematic Campaign

Directed by Gus St Clair through BeSweet Films, the campaign leverages the iconic energy of the world No 1 tennis player

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players