Ad of the Day | Nadal Features Technological Match for B2B Audience in Campaign by Vivo

Oct. 28, 2024

Rafael Nadal stars a launching campaign for Vivo, one of the most sustainable companies in Brazil, with focus on the B2B target. The goal is to boost the brand’s presence in the corporate market all over Brazil.   

With the concept "Vivo. Your company goes digital with our partnership", developed by the agency GALERIA.ag, the campaign features Nadal with his leadership vision, drawing a parallel between his team, which is set to help him reach his goals, and Vivo, which is set to speed up the transformation of the most varied companies around the country.

Marina Daineze, Brand and Communication Director at Vivo said:

"There’s a solid relationship of trust and closeness between our brand and Nadal, highly appreciated by our B2B costumers. Thus, we can show them the importance of our partnership on their daily routine, bringing technology to play on their side through our digital solutions that boost their businesses."   

 

Bruno Brazao, Creative Director at GALERIA.ag said:

"In our campaign film, we drew on artificial intelligence and post-production resources to show how Vivo stays ahead in technology. Having Nadal as our ambassador emphasizes the strength and high-performance of this partnership for the B2B target, showing the importance of relying on a company which keeps always innovating." 

 

The film was shot in Nadal’s own academy, Rafa Nadal Academy, based in his hometown, Manacor, in Spain.