Ad of the Day | Nemlig.com Breaks Up a Police Chase in New Spot
Aug. 11, 2021
Paying homage to legendary Hollywood heist movies, the new campaign for Denmark's largest online supermarket Nemlig.com leads with a bank robbery and subsequent car chase and gunfight between the robbers and a SWAT team. The action is interrupted by comedy when cops and robbers respectively break out in talks about grocery shopping and dinner planning.
The two films, one from the SWAT Team's perspective and one from the bank robbers', remind us that everyday retail shopping is inescapable, no matter your profession. And that Nemlig.com has round-the-clock delivery and makes your life a little easier, as the tagline says.
The campaign is directed by Johan Stahl, produced by Bacon, and made with Pong as agency.
Related News
Magnum Opens the Doors to its House in a Couture-Inspired Campaign by Martin Werner
Directed by Martin Werner, produced by Proppa, with BaconX on VFX and Color, it is a film built with the same care as the product it celebrates
From the Mediterranean to the Nordics - Holidays You Don't Want to Leave
Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group
Brawl Stars Turns '90s Nostalgia Into Total Carnage
Bine Bach and Bacon fuse an old school toy commercial with gleeful mayhem in a new film made with mobile game developers Supercell
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing