Ad of the Day | Olivier Staub Depicts Social Exclusion And Elevates Centraide's Message Of Hope

May. 10, 2022

Collaborating with Rethink Montreal, Olivier Staub leads a production filled with hopeful illustrations of outcasts rising above their inequitable situations thanks to the help of Centraide's social community workers.

The weight of poverty can be heavy to carry, but all together, can help lighten it.

Olivier Staub said:

"Poverty and exclusion is a daily matter for many of us. It would have been easy to fall into miserabilism but instead, I oriented the treatment towards hope and a literal translation of elevation. I wanted to correlate a seamless visual metaphor that elevated the concept in the most touching and sensitive proposal. Giving birth to ambitious visual storytelling fresques is always a challenge but it is the kinda film that keeps the spirit going."