Ad of the Day | Teleflora Thanks Moms For Their Unconditional Love With New "Love Like A Mother" Campaign

Apr. 30, 2019

Starting from birth, the emotional bond shared between mother and child is truly one-of-a-kind. It is a unique, deep love that just feels right when Mom is the one displaying the affection. Teleflora, the world’s leading floral delivery service, today announced its new Mother’s Day bouquet collection and is paying tribute to the extraordinary connection moms have with their children through the launch of the “Love Like a Mother” campaign.

The humorous 30-second and 55-second spots, as well as a collection of shorter versions optimized for social media, highlight a series of scenarios ranging from mundane activities to major milestones where strangers jump in and have intensely endearing reactions, like a mom would display toward her own children. Launching today across YouTube, Facebook, Instagram, and programmatic targeting on connected TV and desktop, the videos showcase what the world would look like if everyone loved like a mother figure. From wiping our runny noses, to rooting for us on the sidelines or reassuring us when we’re uncertain, these hilarious situations underscore the strong bond children have with their moms and why that level of affection only feels natural coming from that very special woman in our lives.

Danielle Mason, vice president of consumer marketing at Teleflora, said:

“The level of authenticity and vulnerability we experience with Mom is unmatched. She is our anchor and the first person we turn to when we need emotional support. This Mother’s Day, we hope consumers love out loud and express the unique feelings only they share with Mom in ways that make her feel truly special.”

 

The campaign was created by The Wonderful Company’s in-house creative team, Wonderful Agency, in partnership with director Jamie McClelland.

Amber Justis, executive creative director of Wonderful Agency, said:

“As a mother, the things we are willing to say and do in support of our children knows no bounds. As it turns out, nothing better exemplifies the uniquely unconditional quality of a mom’s love than watching other people try to Love Like a Mother.”

 

“Love Like a Mother” is an extension of Teleflora’s ongoing “Love Out Loud” brand platform, encouraging people to share love. This Mother’s Day, gift Mom a beautiful bouquet always made by hand and hand-delivered by Teleflora’s network of local professional florists. From lavish regal blooms to vintage-inspired florals and sleek, artfully arranged designs, Teleflora has the perfect bouquet for every mom.