Ad of the Day | Uber launches UberToys to awaken your inner child

Ad of the Day | Uber launches UberToys to awaken your inner child

Dec. 11, 2018

Because the best way to enjoy Christmas magic is through a child’s eyes, Uber has launched UberToys, a unique experience free of charge in Paris that takes you back to your childhood in a flash. It begins on Tuesday 11 December and ends on Thursday 13 December, from 10:00 am to 6:00 pm each day.

As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.

Michelle Lamberti, Uber’s Head of Marketing for Western and Southern Europe, explains:

“With UberToys and the agency DDB Paris, we wanted to give users an original, unique, light-hearted experience by rekindling the emotions of Christmas magic. UberToys gives Parisians the chance to relive their childhood by riding around Paris in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work.”

 

And because Christmas is largely about sharing, Uber would also like to help those not fortunate enough to celebrate these moments: the firm is partnering with Secours Populaire Français, a French charity, and the campaign Pères Noël Verts (Green Santas) it has been running since 1976. Through Pères Noël Verts, children and families in difficulty can get new toys, books, festive food packs and many other presents, both in France and worldwide. Uber would like to involve its entire community and will donate €1 to Secours Populaire Français each time the code SECOURSPOP is entered in Uber’s application from 11 to 13 December. Passengers will not be charged for this operation.

How do you use UberToys from Tuesday 11 December to Thursday 13 December?

  • Download Uber’s application and sign in using your login details or create an account in a few clicks.
  • Select the option UberToys.
  • Click on “Order an UberToys ride” and one of six UberToys cars will then drive right up to you.
  • The driver in the ordered car will contact you to specify the number of seats if need be and the minimum age (4 or 6 years).

How do you enter the code SECOURSPOP and lend a helping hand to Pères Noël Verts?

  • Open Uber’s application and click on the three lines in the top-left corner
  • Go to the “Payment” tab then click on “Add Promo/Gift Code” at the bottom of the screen
  • Add the code SECOURSPOP and you’re done!

All terms are available here.

Related News

Mar. 20, 2019

Ubisoft and DDB Paris hid a podcast series based on The Division 2 universe into the map of Ghost Recon Wildlands

Green Dawn takes place between the events of the first and second Division games.

Mar. 05, 2019

What would day-to-day life be like if The Division 2's post-apocalyptic scenario became reality?

ECHOs is available in Europe, Asia, Africa and Oceania.

Feb. 19, 2019

"The Drawing" will be broadcast as a teaser before Tom Clancy's The Division 2 release on March 15th, 2019

To create this TV commercial, DDB has been inspired by the idea to become a hero in a collapsed world.

Latest News

Mar. 25, 2019

The Gerety Awards Deadline of April 1st Is Fast Approaching

There are 10 executive judging sessions held around the world that will create the shortlist.

Mar. 25, 2019

Ad of the Day | Romance is back with another ad for Intermarche-C'est Magnifique

“C’est Magnifique” premiers on TV March 24th and March 27th in cinemas.