ADCE Festival 2023 Sessions Celebrate the "Agents of Change"

Oct. 19, 2023

A number of top global creatives will lead a series of inspiring sessions at the 2023 ADCE Festival, which includes the 32nd edition of the ADCE Best of European Design and Advertising Awards.

Taking place 30 November-1 December at Disseny Hub in Barcelona, the upcoming ADCE Festival has the theme "Agents of Change", with lectures and workshops focused on those who are embracing the challenges of the industry to deliver new solutions.  

Wesley ter Haar, cofounder, MediaMonks, and curator of this year’s Festival said:

"Agents of change, or are we agents of chaos? Creatives can be heralded as the former, and sometimes derided for being the latter. This year, we’ll celebrate agents of change, those within our industry and from elsewhere, and how they’ve managed to control or even cajole the chaos to deliver change, in their work, in their industry, and beyond".

 

ter Haar will give a talk entitled "Excitement & Anxiety in the Age of Generative AI", where he will discuss how to navigate the minefield of worries and watchouts when using this new technology.

Other top global creatives confirmed to speak include:

• Nick Law, Creative Chairperson, Accenture Song — “Seven Principles of Song”
• Pum Lefebure, Cofounder, CCO, Design Army — “Feel All the Feels”
• PJ Pereira, Creative Chairman, Pereira O’Dell — “Self-Defense For Your Advertising Career”
• Martin Haerlin, Gen AI Artist — “The future of AI-filmmaking”
• Bei Wang, Cultural Broker, Metaverse Explorer, Digital China — “Creatives are the New Activists”
• Magda Mojsiejuk, Designer, Futurist, Researcher, Futurity Systems — “Changing Our Future Narratives: What Can Designers Learn from Science Fiction?”

Other speakers include Josh Fruttiger, Global Marketing Solutions Lead at TikTok, Iain Tait, Founder at Food Arts & Technology, and others to be confirmed shortly.

Workshops 

ADCE Festival programming on 30 November includes a curated selection of hands-on workshops designed to inspire and challenge participants’ abilities at problem-solving, endurance, collaboration, and innovative ways to enhance their inner creativity:

• “Let's Create a Commercial using AI Tools” (led by by Martin Haerlin, and Alex Kutka)
• “The Atlas of Weak Signals” (Jana Tothill, IAAC - FabLab)
• “Design <> Materials: 2D, 3D & 4D” (Robert Thompson, Materfad)
• “Imagine Better Futures” (Magda Mojsiejuk)
• What Do You Want to Transform? Be Part of the Change” (Núria Vila, Creative Director/ Designer)

Guided Tours

This year’s Festival also offers two guided tours for those who want to walk around and discover the creative and cultural district of Poblenou 22@ by InsòlitBarcelona:

• Crafts & Creativity: Poblenou 22@ quarter: open studios
• Back to the future - Poblenou 22@ creative quarter