Air Wick Invites the Public Into Scent-Filled Animated "Nose Worlds" in Playful Brand Campaign

Mar. 03, 2025

Air Wick, the beloved air freshener and fragrance brand, has today launched a fun and playful campaign which invites the public into animated, scent-filled ‘Nose Worlds’. All designed to show viewers why their noses know best.  

The campaign includes three TVCs, each centred around an Air Wick product, (Active Fresh Autospray, Essential Mist and the new Liquid Electrical Plug-In).  

From lush, blooming landscapes to nasty, bad-odoured badlands and noses chillaxing on deck chairs, the TVCs transport the public to different ‘Nose Worlds’ – scent-bursting animated scenes which feature their very own animated noses (modelled on real noses, to add personality and authenticity to the scented, fantasy worlds). 

With a ‘Nose World’ for each product, the campaign- which was created by Havas London - highlights to the public that when it comes to air freshening products, your nose not only deserves the best, but it knows what’s best.  

This is the third year of the "Breath of Fresh Air Wick" brand platform and its most ambitious campaign yet. 

The TVC’s were directed by Sye Allen (through Shutterstock), with animation from Ink & Giants. Production was handled by Shutterstock, with media from Zenith UK. 

Lorna Bennell, Senior Brand Manager Air Wick, said: 

"We’re thrilled to bring our Nose Worlds to life in such a fun and imaginative way. This campaign is a bold celebration of scent, proving that when it comes to fragrance, your nose really does know best." 

 

Kate Pozzi, Creative Director at Havas London added: 

"We’ve loved crafting this campaign, imagining what surprising (and nightmarish) things our noses get up to when we’re not looking. It’s been a production adventure, combining virtual production and a brilliant collaboration with Ink and Giants to bring these Nose Worlds to life."

 

The campaign’s first TVC is live today and launches Air Wick’s latest product -  Liquid Electrical Pulse device. Two more TVC’s will follow in the spring.