Amazon Alexa Takes Us Back In Time In Heartwarming "Prom" Spot From Droga5 London

Amazon Alexa Takes Us Back In Time In Heartwarming "Prom" Spot From Droga5 London

Jan. 24, 2022

Preceded by three other spots, Ironing, Opera and Pompeii, Prom is the latest film in the global Alexa campaign from Droga5 London. The work shows how Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice.

In Prom we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track "I Only Have Eyes For You" by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to that same song at home, just like they did at their Prom all those years ago.

As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again.

Related News

Apr. 04, 2022

Ad of the Day | Froneri Treats Ice Cream Lovers To A Taste Of The Extreme

Droga5 London has launched a new global campaign to launch Froneri's new Cookie Cone Extreme

Aug. 06, 2021

Brewdog And Droga5 London Launch "The Planet's Favourite Beer"

A Campaign Celebrating The Brewery’s Pioneering Environmental Commitment

Latest News

May. 19, 2022

OBOS Knows That Home Was Not Built In A Day

The Norwegian housing developer takes a trip through time in new film directed by Andreas Riiser

May. 19, 2022

Ad of the Day | Melanie C Heralds Summer's Biggest Line Up Of Ocado Favourites In New Campaign

The new campaign, devised by St Luke's, and Ocado's in-house creative team