Amplifon Launches "The Wish": A Christmas Campaign Showing that Listening to Loved Ones is the Perfect Gift

Dec. 12, 2025

Amplifon, the world leader in hearing services and solutions, launches its special global campaign, "The Wish".

A grandmother with her grandson, a father with his daughter, and a couple who continue to share their emotions: these are the scenes of a photograph campaign dedicated to the value of listening when choosing the right gift for loved ones.

The images in The Wish depict the moment gifts are opened, showing the intimacy, warmth, and emotion that arise when we are listened to and receive attention from those we love. Thus, the act of giving becomes a form of care and affection that involves both those who express their wishes and those who are able to listen to them.

According to the World Health Organization, around 1.5 billion people worldwide currently live with some form of hearing loss (or hypoacusis), and this number is set to rise to 2.5 billion by 2050. The initiative reflects Amplifon's mission to improve people's quality of life not only through the most advanced technologies but also through continuous and highly personalized diagnosis and treatment, as well as through awareness initiatives and campaigns such as the Listen Responsibly project.

The campaign, created by Amplifon together with Accenture Song Italia and featuring photographs by Karim Fortunato and Mariano Legname García in collaboration with El Nene Del Globo Rojo / Ale Burset production house, is available on social and digital platforms in Italy, Spain, France, Germany, Portugal, Belgium, the Netherlands, Switzerland, Great Britain, Poland, Hungary, the US, Canada, Australia, New Zealand, and Latin America, and can be seen on the streets of Milan.