Amplifon Surprises Clients with Unexpected Messages from Loved Ones During Hearing Test

Nov. 04, 2024

Amplifon, the global leader in hearing healthcare, has launched a new campaign in Italy and Spain to raise awareness about hearing loss and the importance of prevention and care. The campaign features real Amplifon customers who are surprised by messages from loved ones during a hearing test, highlighting the emotional impact of being able to hear well.

The campaign’s tagline, "It’s not just your hearing. For us, it’s your life," reflects Amplifon’s commitment to improving people’s quality of life, a promise that takes shape through audiological expertise, technological innovation, and, above all, the empathy and care that are central to its mission.

According to the World Health Organization, approximately 1.5 billion people worldwide currently live with some form of hearing loss, a number expected to reach 2.5 billion by 2050. In Europe, 56% of people with hearing loss have never taken a hearing test, and only 30% get tested annually.

Data shows that hearing loss is increasing globally, fuelled by demographic trends, underscoring the essential role of prevention and awareness. Various scientific studies also reveal a close connection between hearing loss and cognitive decline.

For this reason, Amplifon the global leader in hearing care services and solutions with 20,300 employees and over 10,000 stores across 26 countries has launched the new campaign: showing how hearing well not only restores one’s hearing but also enables full engagement in social relationships with loved ones.

The campaign was created by New-York-based agency SMALL, directed by Sam Cadman and produced by Indiana Production.