Amplify Brings Bloomberg Media's Inaugural Bloomberg Green Festival to Seattle

Jul. 12, 2024

Amplify the global creative agency that specializes in experience and culture, has creatively produced Bloomberg Media’s Inaugural Bloomberg Green Festival, a multi-day experience (July 10-13), assembling the world’s foremost collaborators, activists and innovators to lead a new climate era. 

The four-day festival that began on July 10 is taking place at Marion Oliver McCaw Hall and Seattle Center Ground, immersing attendees in solutions-driven experiences with world-renowned experts to inspire climate action. Alongside inspiring speakers, visitors can expect free art and performances, sustainable dining experiences and the Bloomberg Square Mile Relay and family fun run. 

Speakers include: 

• Stacey Abrams, Voting Rights Activist & Author
• Melanie Nakagawa, Chief Sustainability Officer, Microsoft
• Steven Hamburg, Chief Scientist, Environmental Defense Fund
• Kara Hurst, Chief Sustainability Officer, Amazon
• Scott Z. Burns, Screenwriter, Director, Producer
• Jim Coulter, Executive Chairman, TPG; Managing Partner, TPG Rise Climate
• Shenarri Freeman, Executive Chef, Cadence & Ubuntu
• Adrian Grenier, Actor, Filmmaker, Environmentalist
• Bruce Harrell, Mayor, City of Seattle
• Jay Inslee, Governor, Washington State
• Oliver Jeffers, Visual Artist, Author & Climate Activist
• Gina McCarthy, First White House National Climate Advisor, America Is All In Coalition

Set within a walkable campus and venues across Seattle, the city will play host to a range of workshops, planning sessions and keynote addresses from leading voices in the climate movement.

On July 12th the winner of the Bloomberg Green Docs contest will be announced, the contest honors short films addressing the urgency of climate change. During the event, all five finalists’ documentaries will be screened, which explore topics from saving melting glaciers, to climate refugees, and the importance of species protection.

Amplify has worked closely with Bloomberg on the direction for Green Festival from the initial strategic direction and concepting, through to final execution across all creative design, ideation and production. 

Ben Peckett, Group Creative Director, Amplify said:

“Whether it’s helping to shape the festival’s strategic narrative around the 8 billion micro actions that could help to drive positive change, establishing the main stage design for broadcast, or producing the immersive installations that invite the community to step deeper into the data driving the climate conversation - we’ve been on hand to help Bloomberg make the detail digestible, and inspire a new wave of thinking about the future of our planet.”