Apache Signs with Kelly O'Neill & Main Squeeze for West Coast Representation

Nov. 11, 2025

Apache is excited to announce its signing with Kelly O’Neill & Main Squeeze for West Coast Representation. With this new collaboration, Kelly will bring her accomplished experience in talent and sales to new heights.

Kelly O'Neill has been working in talent representation and sales on the West Coast for over a decade. She started her career in-house at Furlined before making the jump to independent sales with Shortlist Mgmt, where she grew to become partner. Recently, Kelly ventured out on her own to create Main Squeeze Mgmt, and she is looking forward to taking her skills and strategic thinking and relationships to the next level once again. 

LaRue Anderson, Managing Partner at Apache Digital said:

“We’re absolutely thrilled to have Kelly O’Neill and Main Squeeze representing Apache on the West Coast and in Texas. Kelly brings an incredible combination of warmth, strategy, and industry insight that perfectly aligns with Apache’s approach to partnership and creativity. We’re excited for the energy and opportunity she brings to our next chapter of growth.”

 

Kelly explained:

"When I started thinking about what the Main Squeeze roster should look like, I knew that I wanted to work with companies that not only were talented in their fields and represented a range of skills. But it was also really important to me that the people behind the curtain were people I was going to be genuinely excited to get to collaborate with every single day. Having been friends with EP Stefanie Schaldenbrand for years and admiring LaRue’s vision from afar since I got into this business, it was such an easy decision to partner up on the West Coast. So much of this business relies on true partnerships and clients walking away feeling really good about their experience from beginning to end. That’s what I know Apache brings to the table.”