ArtClass Hires Todd Griffin As Director of Growth

ArtClass Hires Todd Griffin As Director of Growth

Sep. 27, 2021

Production company ArtClass welcomes Todd Griffin as Director of Growth. A seasoned agency entrepreneur with nearly two decades of experience in advertising and content marketing, Griffin will oversee growth strategies, building on his vast experience spanning client relations, new business acquisition, and developing breakthrough content, advertising, and marketing solutions for global brands. His appointment comes on the heels of the company's recent Midwest expansion with the acquisition of Kansas City-based video agency BicMedia.

Before joining ArtClass, Griffin was Senior Director for Cognizant Interactive, specializing in content strategies for the retail, consumer goods, and hospitality industries. He joined Cognizant Interactive in 2020 by way of its acquisition of Mustache, an award-winning content agency he co-founded in 2010. As Founding Partner and Chief Growth Officer of Mustache, Griffin grew the agency to a staff of 80 people and nearly a decade of consecutive year-over-year revenue increase. His clients at Mustache included global brands such as Netflix, P&G, Amazon, Facebook, Google, Grammarly, Square, Instacart, Under Armour, Audi, Showtime, A&E, Discovery Communications, and Nickelodeon, among others. He would go on to launch Mustache's in-house development studio behind the popular TV show “Most Expensivest,” as well as the development and production of the TV series “Danny's House,” which they sold to Viceland. In its 10-year history, Mustache garnered Webby, Promax, Communicator, and American Advertising Federation awards. 

Vincent Peone, ArtClass Partner/Director, says:

“Todd’s wildly impressive track record for scaling teams while maintaining the highest quality of work is unmatched. With his enthusiasm and well-earned reputation as an ambassador between brands and studios, it was unanimously agreed upon that he is right at home here.” 

 

Griffin says:

“ArtClass is an incubator for clients and modern creators. Representing diverse voices who are multi-skilled, adaptable to the changing needs of clients, and brimming with originality, it's a place where clients can explore award-caliber creative and content for any platform. They marry all that talent with a full suite of production, animation, and post resources. I love that versatility. Whether you’re a brand, an agency, a TV network, or a social platform, you need a partner like ArtClass in this day and age.” 

 

Griffin concludes:

“Having worked with Vince on projects before, I am a big fan of the kind of the creative ArtClass has become known for — work that’s chock full of entertaining entries that have been passed around to me as creative reference points for years now. [ArtClass Partner] Geno Imbriale, Vince and their team have built something impressive here. They aren’t boxed in by traditional structures that limit where creative ideas come from, or how they get executed. As someone who is driven by connecting the right clients to the right creators and resources, ArtClass is the perfect home for me.”

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