Australian Wine Brand Yellow Tail has Appointed Isobel as its Brand Strategy and Creative Agency

Apr. 04, 2024

Australian wine brand [ yellow tail ] has appointed independent creative agency isobel as its brand strategy and creative agency for the UK market.

Owned by the Casella Family Brands, [ yellow tail ] was founded in Australia in 2001 by John Casella, and has grown to become one of the world’s leading wine brands.  isobel will partner with [ yellow tail ] in its next stage of growth in the UK.

Kevin Chinn, Marketing Director of Casella Family Brands Europe, stated:

"We have been on the hunt for the right kind of creative agency partner for [ yellow tail ], one that combines brand strategy and creative expertise.  We’re thrilled to have found that in isobel."

 

Paul Houlding, Founder & CEO at isobel, stated:

"[ yellow tail ] is a fantastic brand, that has grown impressively in the UK and around the world.  We now see huge potential in future growth for the brand and we are thoroughly looking forward to being part of that journey with the Casella team."