BBR Saatchi & Saatchi & Meuhedet Health Fund present: "Little Superheroes"

BBR Saatchi & Saatchi & Meuhedet Health Fund present: "Little Superheroes"

May. 22, 2019

Children adore being superheroes. They play with superhero dolls and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly soaring through the air just like Superman, Wonder Woman or whichever superhero is the latest flavour of the month.

But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they are the farthest thing from being a hero ... and their tears just leave us adults feeling helpless and powerless.

It’s exactly for cases like these, that the Meuhedet Health Fund with the help of BBR Saatchi & Saatchi launched a new and unique Augmented Reality experience: “Little Superheroes”. Starting today, all doctors treating kids for broken arms will apply onto kids’ casts a special band which when scanned through the health fund’s app turns their arm into a bionic arm - complete with laser beams, spikes and other superpowers – just like their favourite heroes. A sure way to make kids’ tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.

 

Related News

Aug. 21, 2023

Publicis Groupe Israel and Food Chain Tiv Taam Turn Facebook Hate Comments into a Bold Print Campaign

Collaborating with BBR advertising agency, Tiv Taam has used the abusive comments made online against them

May. 25, 2023

A Gargling Choir Helps the Nation "Get Thirsty" in Robinsons TV Spot Directed by Yousef at PRETTYBIRD

Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar

Oct. 30, 2021

Oreo Celebrates Cake Fails This Halloween

This is the campaign the brand and Saatchi&Saatchi Dubai have released to promote Oreo's cake recipes

Latest News

Dec. 07, 2024

Ad of the Day | Bradesco Seguros Group Sends an Inspiring Message in their New Year-End Campaign

Set to "Somewhere Over the Rainbow," Brazilian company highlights the power of friendship between an adorable little alien and a girl

Dec. 07, 2024

LifeBridge Health Launched an Initiative to Raise Awareness About Illegal Gun Trafficking in Maryland

A powerful film by StrawberryFrog and an anthem by Grammy-nominated Maryland rapper Logic features young singers from a Baltimore music school