BBR Saatchi & Saatchi & Meuhedet Health Fund present: "Little Superheroes"

BBR Saatchi & Saatchi & Meuhedet Health Fund present: "Little Superheroes"

May. 22, 2019

Children adore being superheroes. They play with superhero dolls and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly soaring through the air just like Superman, Wonder Woman or whichever superhero is the latest flavour of the month.

But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they are the farthest thing from being a hero ... and their tears just leave us adults feeling helpless and powerless.

It’s exactly for cases like these, that the Meuhedet Health Fund with the help of BBR Saatchi & Saatchi launched a new and unique Augmented Reality experience: “Little Superheroes”. Starting today, all doctors treating kids for broken arms will apply onto kids’ casts a special band which when scanned through the health fund’s app turns their arm into a bionic arm - complete with laser beams, spikes and other superpowers – just like their favourite heroes. A sure way to make kids’ tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.

 

Related News

May. 16, 2019

BBR Saatchi & Saatchi and Para Chocolate present: Sweet Advisor

The best way for Eurovision tourists to eat their way through Tel Aviv's sweetest spots

May. 13, 2019

BBR Saatchi & Saatchi and Super-Pharm Present: The Israeli Sun Is Not Your Sun

A safe tanning message for Eurovision tourists

Oct. 22, 2018

BBR Saatchi & Saatchi and Elite Turkish Coffee Present: 'It's never too late'

For the past 5 years Elite Turkish Coffee, Israel's leading coffee brand, has sponsored the country's biggest cycling event: "Sovev Turki"

Latest News

Jun. 17, 2019

24 Young Creatives From Around The World Selected As 2019 One Club Portfolio Night All-Stars

The One Club to fly All-Stars to New York, where they will spend a week working as a team on a creative brief for a global brand

Jun. 17, 2019

William Hill selects 72andSunny Amsterdam for European advertising

The pitch was run in-house by William Hill’s marketing and procurement teams