BETC Etoile Rouge Creates The New Le Rouge Campaign For Givenchy Beaute

Mar. 04, 2021

This March 2021, Givenchy Beaute extends its Le Rouge franchise with the launch of new shades within the Le Rouge Deep Velvet range. The iconic lipstick launched in 2019 has quickly risen to the top of the make-up trends thanks to its Powdery Matte & High Pigmentation.

To launch these new shades, BETC Etoile Rouge created a digital-only campaign starring the new Givenchy ambassador : the actress Sadie Sink, made famous by the Stranger Things cult TV show. Particularly popular among the young generation, Sadie Sink, with her strong personality, embodies perfectly the brand territory of Givenchy Beauté.

Through this campaign, we discover Sadie Sink and the many faces of her personality expressed through different shades of Le Rouge Deep Velvet. The campaign was shot by Leonn Ward, Irish photographer and filmmaker, who brought her energy to the set, and who has previously worked with Vogue, Topshop, Adidas and Stella McCartney.

The campaign, that will live online and on social channels, was imagined for the Instagram generation.