Billion Dollar Boy Group Announces Inaugural Impact List, Celebrating 60 Creators Shaping Culture

Oct. 30, 2026

Billion Dollar Boy Group - including Billion Dollar Boy, the social agency with Creator Instinct, FiveTwoNine, the global creator platform and community, and Companion, the AI-powered intelligence platform built to power creator marketing at scale - today announces the 60 winners of The Impact List, a new annual award and growth program sponsored by OnePay, the consumer fintech company. 

The Impact List identifies the leading creators setting new standards across creative craft, business, community and brand partnerships, giving them recognition, access and investment to grow and shape the future of the creator economy. 

Recognition That Creates Opportunity

All 60 winning creators will be featured in the first annual Impact List editorial magazine and honored at The Impact List 2027 Galas, hosted by BDB Group in New York City on November 4 at Chez Zou and in London on November 10 at the iconic Dartmouth House, a landmark Mayfair venue. The events will bring the industry’s most influential creators, entrepreneurs, brand leaders and cultural voices into one room for the live reveal of the 60 honorees and celebrate the people shaping what comes next for the industry.

Beyond recognition, The Impact List invests in the careers of the winning creators, offering unique professional development and investment opportunities, including:

• Investment: As the inaugural sponsor of The Impact List, OnePay will sponsor the Creator Entrepreneurs category, providing the standout creator with a $5,000 cash grant to help them take their creator business further.

• FiveTwoNine Support: Access to curated FiveTwoNine resources and programming, introductions to decision-makers, and guidance designed to create real business opportunities. 

Six Categories Recognizing Impact

The Impact List is broken down into six categories of influence, with 10 creator winners in each category split across the US and UK. The categories include: 

• Creative Visionaries - Craft & Creativity: Creators raising the bar for creative work online through originality, storytelling and execution. Winners include: 

1. Alessandro Marfella (Standout) 
2. Caroline Klidonas

3. Charlie Engelman

4. Chrystal King

5. Cogey

6. Keith Afadi

7. Miranda Sanchez

8. Natasha Polozenko

9. Rebekah Nkirote M'ithinji

10. Rich McCor (Paperboyo)

• Creator Entrepreneurs - Business & Entrepreneurship: Creators who successfully transformed their influence into sustainable businesses. Winners include: 

1. Anela Malik

2. Ashley Alexander (Standout) 

3. DonYe Taylor

4. Erim Kaur

5. Jono Yates (Only Scrans)

6. Lamide Elizabeth

7. Maddie Borge

8. Mia Rose McGrath

9. Lana Del Rey

10. Natalie Barbu
     

• Community Builders - Deep Connection: Creators who have built engaged communities that extend beyond social media. Winners include: 

1. Ali Soufan

2. Chika Uwazie

3. Davie Rickenbacker

4. Devana Turner

5. Emily Paloma Sanchez (Standout) 

6. Gabriel Nussbaum 

7. Mercedes Benson

8. Millie Gooch

9. Nabila Ismail

10. Ryan Lloyd Haynes
     

• Changemakers - Values & Impact: Creators who use their influence to educate, advocate and drive important conversations. Winners include:

1. Ben West (Standout) 

2. Danielle Udogaranya

3. Elizabeth Idowu (Mamadinya)

4. Ellie Middleton

5. Jacquelyn J. Revere

6. Jerry Zeng

7. Liv Stone

8. Lynn Shabinsky

9. Shannon Beveridge

10. Zak Heath
     

• Creators to Watch - Emerging Talent: Creators who are still in the early stages of their journey but have already demonstrated exceptional creativity, consistency and momentum. Winners include: 

1. Alice Benham

2. Ana Cordera

3. Hannah Ngakane

4. Ivy Mullins

5. Jayde Powell

6. Maya Culin

7. Nancy Baker

8. Rosette Ale

9. Tatiana DeSouza (Standout) 
    

10. Verity Park
     

• Brand Partners - Commercial Craft & Partnership Excellence: Creators who consistently demonstrate what great brand partnerships should look like. Winners include: 

1. Bec & Sam Bartley

2. Cale Brown

3. Gracie J

4. Keenan Lam (Standout) 

5. Maximilian Chester

6. Max Kolo

7. Meghan Mai

8. Milky Tran

9. Shell Rowe

10. Theo Shakes
     

Independent Jury of Industry Leaders

Applications were reviewed by an independent jury of senior leaders from across the creator economy, ensuring a merit-based approach to recognizing originality, creativity, ambition and entrepreneurial potential.

This year’s jury for The Impact List can be found here and includes:

1. Mazviona Madzima, Senior Strategic Partner Manager, YouTube 

2. Madolyn Grove, Content Acquisition Director, Global Studios, prev. Head of Creators, TikTok 

3. Jarell Perry, Senior Director, Brand Partnerships and Creator Marketing, Tumblr 

4. Lina Renzina, Head of Top Creator Management, Patreon 

5. Charlotte Sparks, Community Marketing Lead, EMEA, Adobe 

6. Sami Qasem, Director of Creator and Content Partnerships, Tubi 

7. Loraine Frimpong, Social First & Creator Lead, The Magnum Ice Cream Company 

8. Victoire Binet, Head of Marketing Europe, Lipton Ice Tea Europe

9. Sebastian Oddo, Global Vice President of Innovation, Mastercard 

10. Marie-Laure De Veyt, Retail Influencer & Innovation Marketing Lead, Microsoft 

11. Grace Andrews, Creator Entrepreneur, Founder of The Social Climber

Expanding the Mission: Investing in the Future of Creativity

Billion Dollar Boy Group is committed to investing in the future of creativity, with The Impact List representing the latest extension of that commitment to creators. Other initiatives include The Creator Fund, launched two years ago to directly invest in creators’ career development by funding access to major industry moments, including Cannes Lions, where 40 creators received access across 2025 and 2026, unlocking brand partnerships, and speaking opportunities. The Creator Fund also ensured creator access to CreatorFest Europe, Art Basel Miami, and local NYC creator community events. 

Becky Owen, Global Head of FiveTwoNine and Global CMO of Billion Dollar Boy, said:

"The most influential voices in culture and business are coming straight from the creator economy. We see it every day in the businesses they build, the conversations they drive, and the communities they create. Most lists go to the same top 1%. The Impact List is about the impact creators are already having in their space, and the work behind it. Two years of The Creator Fund, including sending 40 creators to Cannes Lions, has shown us first-hand what happens when creators get real access and real investment. We set out to find the creators to watch for 2027, the ones defining this space, breaking new ground, and leading the charge. We’re spotlighting and profiling them so these fascinating voices can keep building the creator economy and their careers."

 

Jessica Williams, CMO, OnePay, said: 

"We built OnePay to help people make financial progress, and creators are some of the fastest-growing entrepreneurs in the economy today. Backing The Impact List and this category in particular is a natural extension of that mission: give builders access to the right tools and resources, and watch their businesses grow."