Blueair Takes High Performance to Visual Heights With New ComfortPure 3-in-1 Campaign

Dec. 06, 2024

Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts. 

Created in partnership with agency Humanaut and directed by Barlow Jacobs, the new :30 spot distills Blueair’s 27-year history into an upbeat series of videos designed to signal the 3-in-1’s best-in-class heating, cooling, and purification capabilities through stunning imagery. Crisp, flowing ribbons, a melting ice sculpture, and a uniquely rendered smoke box test created by Humanaut work to help consumers visualize the purifier’s temperature regulation and maximum clean air filtration—all supported by a sleekly designed, gentle-sounding system to maintain the most peaceful of environments.

The new campaign continues Humanaut’s creative relationship with Blueair after recently partnering the brand’s previous advertising campaign, “Air Designed for a Better Life.” Elements of the new work even served as inspiration for the 3-in-1’s product launch event and brand activation coordinated by PR agency Allison+Partners at the Bath Studios in East Village, Manhattan, where the ComfortPure 3-in-1’s smoke box test was brought to life for an audience made of today’s top media figures and influencers.

Engineered with TripleFlow™ technology, the ComfortPure 3-in-1 delivers clean, purified air by removing 99.97% of airborne particles such as pollen, odors, dust, and smoke. Its sleek Scandinavian design upholds Blueair’s reputation for elevated style and top-of-the-line performance.

Lara Kerbaj, CMO of Blueair said:

"The launch of the ComfortPure 3-in-1 and the “Air Designed for a Better Life” campaign mark an evolution and modernization of the Blueair brand from the leaders in air purification to the air-care experts, helping our customers design the air around them with our superior performance, design and tech."

 

The new digital video campaign for the ComfortPure 3-in-1 will see additional nationwide support with two :15 and six :06 videos as well as placements in Meta, TikTok, Amazon, The Trade Desk and more.