BMB Launches new Campaign for Dairygold Premium Dairy Spread

Jun. 23, 2026

Creative advertising agency BMB is behind a new campaign to cement Dairygold spread as an iconic Irish brand.

The campaign, titled ‘Joy that Spreads’, breaks in Ireland on 22 June, running for two months across TV, social and radio. The hero spot is a modern portrait of the joy that exists within Irish households, and a celebration of the trait of finding the positive and passing that joy forward.

Set against a spoken word verse from poet Darrah Fleming, it depicts everyday scenes where Dairygold on toast becomes a catalyst for joy.

“Joy isn’t something you stumble upon, it’s something we make, something we pass on,” we are told.

Dairygold uses milk from grass-fed cows, which feature in the work alongside a showcase of moments and memories we share with the “people we break bread with, and brave Monday dread with”. The ad ends with the line: “Dairygold: Joy that spreads.”

Matt Bonny, Managing Partner at BMB, said:

“This campaign was created to highlight the enduring joy within Irish communities. The spoken word verse of Darrah Fleming adds a special resonance. He lends his authentic Irish voice as we view a variety of scenes in which individuals come together around the shared joy of warm toast – daytime, or night-time, come rain or shine.”

 

Sarah Davies, Head of Core Brands at Kinisla, said:

“This is an important moment for the brand as demand for dairy products continues to grow. Set against Darrah Fleming’s inspiring words, we depict a variety of recognisable everyday scenarios in which Dairygold on toast is the catalyst for joy, day in, day out.”

 

Debbie Batchelor, Business Director at Goodstuff, said:

“This is a pivotal moment to connect Dairygold with real Irish families and celebrate everyday moments of joy. It’s been a pleasure to bring this to life in partnership with Kinisla and BMB. Through AV, audio and social, we’ve tailored our media approach to connect with the right family moments and hero the poignant spoken word creative, placing Dairygold at the heart of these experiences.”