BMF Names Jordan Schultz Head of Digital

Apr. 01, 2025

BMF, the global integrated creative marketing agency, has centralized its social media marketing, content production and influencer practices with the launch of a new ‘Team Digital’ unit, tapping new Head of Digital Jordan Schultz to lead it.

Schultz’s experience spans more than 15 years, during which he worked on digital marketing and editorial teams for brands including HBO, CNN, Atlas Obscura, and the Tribune Company. As an agency executive, Schultz led digital and social teams for companies in the social media, hospitality, entertainment, television, and lifestyle industries. 

Under Schultz’s leadership, Team Digital functions as a center of excellence within BMF—boosting the agency’s strategy and creative, PR, and experiential practices with digital amplification and integrating digital into a broader range of projects and activations.

Bruce Starr, CEO and Founding Partner of BMF said:

"Appointing Jordan Schultz to this critical position will allow BMF to grow exponentially within the digital space and expand the offerings available to our growing list of clients."

 

Schultz has helped BMF expand its dynamic list of services, including 360 campaigns, social media management, strategic planning, creative strategy, campaign development, influencer marketing and events, consumer journey, experience design, mailer kits, visual identity and brand creative, art direction, copywriting toolkits, playbook development, and trend forecasting.

Schultz said:

“I’m so excited to be leading this crucial facet of BMF’s business and to build the practice’s expertise as it grows. Team Digital’s work will reach across consumer marketing touchpoints and infuse BMF’s numerous departments with digital marketing expertise.”

 

Schultz has already been key to driving BMF’s digital roster expansion. In the past six months alone, BMF has brought on the digital team welcomed TikTok Off the Record, Hard Rock Hotels, Rosewood Hotel Group Beverly Hills Residences, Marriott International, Wild Fork Foods, Sonos, Universal Music Group, Canyon Ranch, Luxcotica, Japan Airlines and GrubHub, and several other major brands to its client list.