BOOST Gets Active on Strava in Summer Push from the7stars
May. 23, 2025
BOOST Drinks has just kicked off its boldest multi-channel media campaign to date — and for the first time, the brand is activating on Strava.
Planned by the7stars, the campaign centres around The BOOST Sport 5K, a mass participation challenge designed to engage everyday exercisers and position BOOST as the drink for small wins.
In addition, BOOST has sponsored two location-based segments on Strava in Belfast and central London.
It also features influencer support and a broader media mix spanning cinema, OOH, vinyl bus wraps and more — marking a step change in BOOST’s approach.
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