Brian Hoar Joins Tux Creative House as Chief Growth Officer

Oct. 16, 2025

TUX Creative House, the award-winning full-service creative agency, has named Brian Hoar to serve in the newly created role of chief growth officer, a move that underlines the agency’s ambitious growth plans and accelerates the company’s steady progress in business success and industry recognition.

Hoar brings to TUX 20+ years of experience in brand building and business development at both iconic corporate brands and leading creative agencies. He joins TUX after serving ten highly successful years as partner and CMO at R&R Partners, Las Vegas, the full-service advertising and communications agency that helped create one of the world’s most iconic travel brands with the “What Happens Here, Stays Here” campaign for the Las Vegas Convention and Visitors Authority.

Hoar served as the catalyst behind R&R Partners’ transformation from a strong regional communications firm to a world-class, multinational brand innovation agency. Hoar designed and implemented the agency’s long-term vision and growth strategy that delivered the company’s most significant financial growth as well as award-winning communication campaigns and measurable business impact for global brands that include Anheuser-Busch, the National Hockey League, Discover Puerto Rico, Hyatt, Firestone Walker Brewing Company, SeaWorld Parks & Entertainment and Coral Tree Hospitality. He also led the strategic acquisition of CMV/R&R in Mexico City as well as spearheaded the successful renewal of the hotly contested Las Vegas tourism account in 2021.

CEO and co-founder Dominic Tremblay said:

“I can’t think of another executive in this industry gifted with the talent, intellect and vision that Brian brings to TUX Creative house. He has helped to elevate and build the bottom lines of some of the world’s most iconic brands across the agency and the client side of the business. He is fluent in knowing how to leverage the challenges and opportunities today’s global brands face in a time of extraordinary complexity and change.”

 

Prior to his leadership role at R&R Partners, Hoar spent six years as publisher and senior VP of Sales and Marketing at Playboy Enterprises, where he played a pivotal role in evolving the brand from a pure print and online magazine into one of the world’s most recognized lifestyle brands. Early in his tenure at Playboy, he served as VP of Sales and expanded the spirits advertising category into the company’s most profitable vertical.
Hoar’s career began at the renowned creative powerhouse Crispin Porter + Bogusky. His rapid trajectory through the media department at one of the ad industry’s most celebrated agencies provided the foundation for a career that has been defined by creativity, innovation, strategic leadership and brand excellence.

TUX Creative House creates consumer desire for the world’s most ambitious brands. The agency, founded in 2010 by Dominic Tremblay, a former brand director at L’Oreal, and Ludwig Ciupka, a fashion photographer, is based in Santa Monica and maintains production and post-production capabilities in Montreal. The independent agency’s 100 employees deliver 360-degree services that include advertising, branding and design, digital & social marketing, content marketing, architecture & retail design, production and post-production, photography and videography and media strategy and placement. The agency’s clients include luxury, fashion and lifestyle brands such as Ralph Lauren Fragrances, Maybelline NYC,  W Hotels,  Nike and Converse and challenger and start-up brands such as Innisfree, Bonafide, PrimeAsia, Sacheu, Windsor Salt and numerous cause marketers. TUX was named one of Adweek’s “Fastest Growing Agencies 2025.” The agency is a leader in changing ad industry cultural norms and was recognized as an Advertising Age Silver Award Winner for Best Agency Culture in 2024. The agency is a certified LBGTQ+ company.