BuzzBallz Launches "Streaker Steve" Soccer Campaign

May. 21, 2026

BuzzBallz is bringing its signature bold and ballzy humor to the soccer world with the launch of its new limited edition SoccerBallz flavor lineup and the debut of the "Streaker Steve" campaign.

The comedic spot stars fictional pitch invader Steve Bell, a washed-up streaker struggling to accept that the spotlight has shifted from his legendary on-field antics to BuzzBallz’ newest flavors. Viewers follow Steve as he nostalgically relives his glory days with his wife and her friends, desperately trying to remind everyone about his "ballz," only to realize there’s a new center of attention on the field. On today’s pitch, BuzzBallz are the only ballz stealing the spotlight.

The spot will be aired in :06, :15, and :30 spots on Meta, TikTok and YouTube running 5/20 – 6/30.

The ad was created in collaboration with The Shop, Sazerac’s internal creative agency and San Francisco based agency Erich & Kallman