Can AI Help You Find Love?

Sep. 28, 2023

No matter how anybody feels about it, AI is impacting every area of our lives. There’s a good chance it’s influenced your love life. If it hasn’t yet, it may in the future. AI is used to determine what you see and who you connect with on social media. 

Now, it’s even being used in dating apps. Developers are incorporating AI to act as a dating sherpa, app navigator, maker of connections, content writer, and in some cases romantic partner.

The presence of AI isn’t limited to a particular dating niche either. Well-established apps are using AI. Some of the newer ones have ramped up their adoption even more.

• How Are Apps Using AI?

Imagine paying money for a premium membership on a popular dating app. As promised, you receive loads of potential matches. The only problem is that you have nothing in common with any of them. Maybe you don’t need to imagine this, because it’s woefully common. Now, imagine taking a personality quiz where you answer exact questions about your interests, values, goals, and preferences. Then, you begin receiving matches that you actually want to date. This is thanks to an artificial intelligence engine that uses your inputs and behaviors to better understand exactly what you’re looking for.

Alternatively, you may be one of the many people who struggle to communicate on these apps. That’s understandable. It’s hard to pull off suave or sophisticated with someone you’ve just encountered. Now, imagine an app providing you with helpful suggestions for conversation starters or helping you compose answers to those common intro questions.

Both of these examples show how AI can improve user experience on dating apps. More importantly, AI can act as a high-tech stepping stone to meaningful, long-lasting relationships.

• Are Their Ethical Concerns to Using AI?

Wherever AI appears, so do ethical concerns. It’s no different in the world of online dating. First, all of this AI-generated content comes from somewhere. Should people be credited or compensated if the things they have written are compiled and spun into something that other people will share as their own?

Authenticity is another issue. Dating app users may be rightfully worried that they are talking to someone who isn’t expressing their own thoughts at all. Are they falling for the person or the machine? Is the person on the other side of the computer choosing words that best represent them, or whatever they think will lead them to a sexual conquest? Is this cheating?

One thing is certain. People have used other’s words and pictures to express themselves before. That’s what happens when someone recites poetry to a lover, sends a meme to a friend, or shares an inspirational quote. Admittedly, it may not be as easy to credit the source.

• Increasing Dating Efficiency

To a large extent, internet dating is about reaching as many people as possible in order to make a connection. Previously, this was done by casting as wide a net as possible. The upside to this was you could reach many potential matches. But, relying on a broad search meant filtering through a lot of low-value results.

AI tends to work vertically and quickly. Apps can integrate AI to reach as many people for its members as possible. Only it goes deep instead of going wide. When it works as planned, users have plenty of connections to pursue that are more likely to be compatible with them.

• Final: How Can People Use AI to Find Love?

You have an app that uses AI to help users connect with potential mates. What can you do to get started and connect with a potential lover?

First, treat it like a tool. You have to deploy it as an active user. Let AI do all the work, and it isn’t likely to end where you want it to. So, be very precise when you describe yourself, set your preferences, and answer screening questions.

Keep your goals in mind too. It may be tempting to use AI to get fast results instead of good results. Of course, if you want to use a dating site as a tool for hooking up with people, that’s fine. Otherwise, be sure that you are curating the profile and responses you want to represent you.