CANAL+ Transforms its History into the Greatest Series of All

Dec. 11, 2024

CANAL+ has never been just a TV channel—it has been a cultural force.

"The Trailer" brings to the screen the iconic milestones that have defined its DNA:

• Fending off takeover attempts by Italian media mogul Silvio Berlusconi.
• Breaking taboos as the first French channel to broadcast late-night adult content.
• Building French football from scratch, turning it into a national passion.
• Challenging authority with its iconic satirical show, Les Guignols de l’Info.
• Becoming the main financier of French cinema, nurturing talents who went on to win
• Oscars.
• Defying French authorities by removing the paywall during COVID lockdown.
• Aggregating global streaming giants like Netflix, Apple TV+, and HBO Max, creating an
• unmatched entertainment hub.

This incredible history is not just celebrated but elevated into a narrative that feels larger than life—and yet it’s all true. Sometimes, real life truly is the greatest script of all.

Maxime Saada, CEO of CANAL+ said:

"Summarizing 40 years of creativity, passion, and boldness in just 2 minutes—what an achievement! This advertisement brilliantly captures the uniqueness of the CANAL+ story."

 

More than just advertising, “The Trailer” invites viewers to ask:

“What if the greatest series of all is the one you’ve been living with us for 40 years?”

The campaign was so immersive the French truly believed a new series was about to launch.

“The Trailer” is available in a long-form version (2 minutes 20 seconds) and two shorter formats (30 and 40 seconds), as part of a massive media rollout launched on November 3rd across all major French networks, cinemas, and digital platforms. A national billboard campaign further amplifies its reach, with the total exposure expected to surpass 452 million impressions.