
Canon Celebrates the Behind-the-Scenes Dads Who Capture Their Kids' Moments
Jun. 14, 2024
Canon, the premier technology company specializing in photography, inspires individuals to capture the moment, discover the world, and create enduring memories through the lens of a Canon camera. However, sometimes the story extends beyond the magic captured within the frame.
This Father’s Day, Canon celebrates the countless dads around the world who use their cameras to capture the magic of their children’s lives, while often remaining behind the scenes themselves.
The campaign, shot exclusively with Canon cameras, features photographs that capture everyday yet significant moments in children's lives such as the first day of school, learning how to drive a bicycle or enjoying summer in the pool. Aiming to resonate with Canon’s vast non-professional audience by showcasing the ease and intuitiveness that define Canon’s range.




Steve Delange, Executive Creative Director, Memac Ogilvy, shared his personal connection:
"Looking back on the countless pictures of my childhood, I remember those moments thanks to the pictures that my dad captured, without appearing in them. This campaign celebrates all the parents who selflessly step out of the frame to capture priceless memories for their children..”
The campaign is the product of Canon's collaboration with WPP agencies INGO Hamburg and Memac Ogilvy. It will be showcased in multiple formats throughout the International Father’s Day celebrations.
Related News
Al-Futtaim IKEA Furnishes Everything, Even your Computer's Desktop With the Outdoor Collection
Outdoor season is officially underway, and with it comes outdoor furnishing
For Eid Al Etihad, Lexus Flips its Iconic "L" Badge into a "7" in a Memorable Tribute to the UAE's Seven Emirates
The "L" badge, synonymous with luxury and innovation, is revered by motoring fans around the world
Al-Futtaim Toyota's new Campaign Turns Adventurously Parked Cars into Potential Toyota Customers
The campaign was inspired by a simple observation: many cars in the UAE are often parked in unconventional ways
Latest News
Feb. 14, 2025
"Nobody's Perfect": Ceres Celebrates a Friendship Built to Last With a Beer-Proof Bond
Bros connect over shared passions, celebrating the joy of being together, even when they don't agree on everything
Feb. 14, 2025
Creative Collective Joins Forces for Campaign to Secure Sponsorship for Gaviao Kyikateje Football Club
The initiative seeks sponsors for an Indigenous football team and promotes respectful terms for Indigenous people