Carousell Makes a Song and Dance Out of Home Service Customer Reviews
Jul. 14, 2022
Online marketplace Carousell today launched a new digital and OOH awareness campaign to highlight their home services offering. Well known in Asia as the leading classifieds group in the Greater Southeast Asian region for secondhand and new items, they wanted more people to know about their Home Services category, a network of service providers customers can speak to directly, instead of going through intermediary companies.
Created by independent creative agency UltraSuperNew Singapore, the campaign takes a light-hearted theatrical approach to the two executions by taking real user reviews and letting them do the talking…literally. They sourced the best reviews from satisfied customers, and turned them, word for word into songs that sang the praises of the home services.
The spots feature Andrew Marko and Zulfiqar Izzudin, members of up-and-coming theatre collective Patch & Punnet, who act and sing the reviews.
Heng Xiao Qi, Singapore Country Marketing Manager at Carousell explained that the problem they faced was how to make a functional yet generally perceived as unexciting category such as home services fun and also stand out amongst competitors.
Heng Xiao Qi, Singapore Country Marketing Manager at Carousell:
"When USN suggested using reviews as a creative concept, we were instantly sold as it really doesn't get more authentic than to hear straight from the users' mouths."
Senior Account Manager at USN, Haziq Hussain added:
“The task at hand was to tell Singaporeans about how Carousell, other than being an online marketplace, had this amazing Home Services offering that not many people knew about. The solution was surprisingly enough, right in front of us in the form of the actual reviews. And of course, we just had to turn them into full-blown song and dance performances in true USN fashion.”
Related News
Iconic Celebrities Show Unbelievable Design Skills in Canva Launch Campaign by UltraSuperNew
Showing the unexpected results of crafting incredible-looking visual materials on Canva
SKYN and UltraSuperNew Show the Extraordinary Lengths a Person will Go to for Condoms
"No SKYN, No Love" campaign, takes a Mission Impossible approach to deliver an essential message to young couples
Step Into Duolingo's Museum of Wonky English and Discover the Art of Japanese Mistranslations
Duolingo’s Pop-Up Museum created by UltraSuperNew Tokyo Exhibits Some of Japan's Best Examples of Wonky English
Latest News
Apr. 25, 2024
Ad of the Day | Lacoste Unveils its Latest Iconic Brand Campaign "Play Big"
Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile
Apr. 25, 2024
L'ÉLOI Welcomes Photographer and Director Duo Jodi+Alex to its Ranks
The pair are known for their stylish flair, colourful visuals, and creative direction