Catherine O'hara and Annie Murphy Deliver Hudson's Bay's Call to Joy for the Holidays

Nov. 03, 2020

This year, the Holidays may feel a little different. But now more than ever, Hudson's Bay believes in celebrating the moments that bring us all together. With a little help from some friends, 2020 Emmy Award winners and stars of Schitt’s Creek Catherine O’Hara and Annie Murphy, Hudson’s Bay is rallying all Canadians to embrace the festive spirit of devoted Holiday enthusiasts, in its 2020 Holiday Campaign ‘A Call to Joy.’ From the Holiday Traditionalists, Festive Flaunters and Merry Modernistas to Holiday Hibernators and the Yuletide Uniters, let’s all celebrate in ways that bring joy and happiness this season.

Catherine O’Hara says:

“There is something distinctly Canadian about shopping for the holidays at Hudson’s Bay, and in Toronto,
making the annual visit to see the mesmerizing holiday window display. Growing
up, I think my parents got all our Christmas gifts there, so joining this uplifting campaign celebrating
Canadians in all of their colourful wonder feels really special.”

 

Annie Murphy comments:

“The magic of the holiday season is spreading joy and that’s what Hudson’s Bay’s campaign campaign ‘A Call to Joy’ is celebrating. For me, that joy is my family gathering together after opening presents to watch ‘It’s a Wonderful Life’, curled under one big blanket.”

 

Nancy Crimi-Lamanna, FCB Canada’s Chief Creative Officer, quotes:

“Everyone needs a little extra joy and merriment during the holidays this year; and with Hudson’s Bay being such an iconic holiday retailer, we had the perfect brand to make everyone’s holidays a little more colourful. Catherine and Annie were the perfect pair to help Hudson’s Bay kick off the holiday season.”

 

Meghan Nameth, Chief Marketing Officer at Hudson’s Bay, also shares her thoughts on the campaign:

“We know that Canadians need some optimism and joy as we head into the holiday season. We took the time to understand the customer mindset -what they are prioritizing, what they are craving, and what matters most to them. Our hope is that having two Canadian fan favourites deliver some lighthearted humour, paired with the nostalgia of our windows and meaningful gift ideas will help to make this holiday season shine brighter.''