Celebrities and EV Drivers Unite to Guide People on their Electric Journeys in Skoda's "Ev A-Z"

Mar. 10, 2025

Dame Sarah Storey, Angelica Bell, and Niamh Charles are among the incredible cast bringing electric vehicles to life in Škoda’s latest innovation—Škoda EV A-Z.’ This bite-sized, interactive content series is designed to bust myths, break down barriers, and share the real joy of owning and driving an EV.

Developed in collaboration with customer engagement agency Havas helia, "Škoda EV A-Z" features Škoda EV drivers, retailers, journalists and brand ambassadors—dispelling common misconceptions while explaining the everyday reality of electric driving. The series offers 26 easily digestible, engaging pieces of content across an interactive website, social media, CRM, and digital platforms, making EV education more accessible and more joyful than ever.

Launched as part of the highly anticipated arrival of the all-new Škoda Elroq, the campaign provides an authentic, human and engaging approach to learning about EVs.

Kirsten Stagg, Marketing Director, Škoda UK said: 

“Who better than our wonderful drivers, retailers and ambassadors to tell you all about the joy of driving our EV’s. Their personal experiences tell it how it is, without all the usual jargon and complexity. We hope you enjoy exploring the alphabet as much as we did creating it.”

 

Jonathon Owens, Creative Director, Havas helia added:

“From Brilliant Batteries to Fab Fuel Savings, this incredible alphabet will answer all your EV questions and hopefully teach you some things you never even considered. And yes, we did cheat with X.”