Center for Horticultural Innovation Unveils New Brand Identity, Biophi

Oct. 01, 2025

Center for Horticultural Innovation, a leader in horticultural research and development, announces a complete rebrand with the new name, Biophi, to reflect the organization's evolution and growing role within the controlled environment agriculture (CEA) industry. 

Biophi’s new identity is centered on the idea of “Growing Possibilities”—inspiring future-forward solutions that benefit growers, suppliers, and the industry as a whole. The new identity captures Biophi’s role as a forward-looking partner for the horticultural industry—analytical yet hands-on, pragmatic yet creative—reflecting its commitment to getting real-world solutions to market faster.

Founded in 2020, Biophi is a horticultural innovation hub dedicated to advancing research and development in controlled environment agriculture (CEA). With its applied research and industry-led collaborations, Biophi positions itself as the go-to partner for growers and suppliers alike—bridging research and application to transform challenges into scalable solutions.

 

As part of the transformation, Biophi has introduced a refreshed visual identity and updated messaging designed to highlight its commitment to research, collaboration, and industry-wide progress. The rebrand was developed in partnership with global design studio Bruce Mau Design (BMD), who repositioned Biophi as the industry’s practical problem solver through a new brand platform, name, tone of voice, and visual identity. The stencil wordmark conveys agility and a ‘ready-to-act’ attitude, while the encircled monogram doubles as a mark of authority. A predominantly white palette emphasizes science and precision, complemented by colours inspired by Biophi’s own technologies, like LED lighting. 

BMD Chief Creative Officer Laura Stein reflected on the collaboration, sharing:

“Our work with Biophi was about capturing their unique role as both innovators and problem solvers in horticulture. By immersing ourselves in their world—walking the greenhouses, speaking with growers, and understanding the challenges of controlled environment agriculture—we translated their hands-on, forward-looking spirit into a brand system that is bold, practical, and future-facing. The new Biophi identity not only reflects who they are today, but also their commitment to growing possibilities for the entire industry.”

 

Matt Korpan, Executive Director of R&D Operations at Biophi said:

"Adopting the Biophi identity allows us to better represent who we are today: a collaborative hub accelerating horticultural innovation. This refresh tells our story as a future-facing problem solver, empowering growers and partners with real-world solutions." 

 

The rollout of Biophi has been showcased across the organization's website, LinkedIn, facility, and communications as of September 18th.