Chili's Turns Decades of Defining Suburb Culture into Style with the "Suburban Collection" Merch Line

Sep. 30, 2026

For more than 50 years, Chili’s® Grill & Bar has been the mainstay for first dates, post-game dinners, birthday celebrations and parking lot hangs. And lately, the grill &  bar has been bringing fresh energy to that familiar experience with craveable menu updates, better service and livelier restaurants. With Chili’s gaining new fans like never before and tasting, looking and feeling better than ever, it’s time to give guests a new way to wear their Chili’s love beyond the booth.

Jesse Johnson, vice president of marketing at Chili's said:

"Streetwear has dominated mainstream fashion for years, but now we're starting to see suburban wear have its moment as more consumers are drawn to relaxed, comfort-first fits. For decades, Chili's has shaped suburban culture with our come-as-you-are relaxed atmosphere, so who better to celebrate suburban style with our new merch collection."

 

Meet the Suburban Collection, where comfort is king and the only real dress code is that you show up dressed. Think oversized fits, cozy layers and easy pieces made for wherever the day takes you, from running errands to sliding into a red booth for dinner and margs with friends. The lineup mixes  rugby shirts, hoodies and tees with delightfully specific pieces that could only come from Chili’s, including a crewneck that turns your arms into a Fried Mozz cheese pull and a Baby Backs necklace. Nostalgic, proudly unserious and uniquely cool, Chili’s pride has never looked better.

From oversized everyday staples to conversation-starting accessories, the Suburban Collection has something for every level of Chili’s fandom:

Vintage Rugby Shirts ($50): Available in red and green, these Chili’s rugby shirts bring a sporty spin to suburban style. Made for game day, Marg day or any day that calls for Chili's.

• Chenille Pepper Hoodies ($60): Available in classic Chili’s red, green and white with a chenille heritage logo design and embroidered chili pepper on the sleeve. Cozy enough for the couch, cool enough for your regular booth.
• Varsity Jerseys ($35): Available in green and white with an oversized, true-to-jersey fit. No team affiliation required, unless you count Team Triple Dipper®.
• Suburban Tees ($30): Classic Chili’s logo tees available in both oversized and cropped fits for fans who prefer to let the pepper do the talking. 100% cotton and ready for repeat wear.
• Cropped Cheese Pull Quarter Zip ($55): A heavyweight pullover that turns your arms into a cheese pull – made for anyone who believes the best accessory is several feet of mozzarella

Chili's Logo Hat ($30): A classic Chili’s cap with a 3D puffy logo that proudly answers the question, “Where should we go?”

• Cheese Pull Hat ($30): The ultimate cheese pull hat, complete with embroidered details and a chili pepper on the back. Peak suburbia.
• Accessories ($3-30): Because Chili’s pride shouldn’t stop at your closet, the collection includes a 14k gold-plated Margs necklace and

Baby Backs necklace, bumper stickers, ribs-jingle keychain and Chili’s stickers made for laptops, water bottles and anywhere else that could use a little more Chili's he Suburban Collection will be available beginning Wednesday, Sept. 30 at 11 a.m. ET on WelcomeToChilis.com. My Chili's members can get a head start and shop the collection now using the exclusive early-access code sent via email. For more information about Chili’s, visit Chilis.com or follow along on Facebook, Instagram and X.