Chili's Turns its Margarita of The Month Fandom into an Official Club

Feb. 12, 2026

Just in time for National Margarita Day, Chili’s Grill & Bar has turned its wildly popular Margarita of the Month program into an official club inspired by superfans. The Margarita of the Month Club builds on Chili’s margarita expertise, fuelled by a fandom that helped the brand sell nearly 30 million margaritas in 2025, more than any other restaurant brand in the US.

George Felix, Chili’s chief marketing officer said:

“The Margarita of the Month Club was born when we saw a group of diehards who come in every month to try each new marg. We decided to give them an official way to show off their fandom complete with merch and a way to keep track of each of the margs they’ve tried. This isn’t an exclusive club – all are welcome!”

 

The Chili’s Margarita of the Month program offers a different culturally or seasonally inspired margarita each month. With the Margarita of the Month Club, guests 21 or older can join for free, track their monthly margaritas, and buy merch that allows them to wear their obsession all year long.

To celebrate the launch, Chili’s is dropping a line of collectible merch – available to everyone – that comes to life in a group of uniquely Chili’s short films, putting the brand’s famous red booths in high fashion settings to show off the line’s yacht-club aesthetic.

The collection includes:

• CabanaShirt–Green or Pink($45):Anautical-inspired thick,short-sleeve button-up with color blocking and Margarita of the Month Club graphics,perfect for keeping you cool while sipping margs at Chili’s
• Crewneck ($60):A cozy crewneck for cool nights, late dinners, and nights when there’snowhere to be tomorrow, featuring margarita embroideryon the front and club graphics on theback.
• Polo Shirt–Pink & Green or Yellow & Blue($45):A throw back collared polo with sporty striping and a relaxed fit, blending beach club style with Chili’s margarita pride from daytime hangs to happy hour
• Snapback AthleticHat–Green or Pink($30):This classic snapback features playful printing and 100% nylon fabric offering a light weight, durable and wrinkle-resistanthat.
• Salt Brim SnapbackHat ($30):This chino twill rope snapback cap is tastefully finishedwith Margarita of the Month Club graphics that aren’t just a status symbol, but a way of life.
• Crescent Bag($25):A lightweight, hands-free essential forlife at the Chili’s Margarita ofthe Month Club. With just enough room for a swizzle stick souvenir or a few chips for later,this nylon, crescent-shaped bag is 12” long x 5.5” high with a 3.5” depth
• Plastic Keychain ($5):This motel-style keychain featuring Margarita of the Month Clubmessaging always points you in the right direction.
• Club Field Book (Free with every order):A collectible passport-style booklet to track each Margarita of the Month, perfect for devoted members who like their journey and loyalty documented

The festivities continue in-restaurant for all guests(21+)with must-have margarita specials (atparticipating locations)for National Margarita Day on February 22:

• $5 Tequila Classic:A new classic marg, this crowd pleaser is made with Cuervo®Tradicional Blanco, triple sec, Chili's house-made sour,andgarnished with a lime wedge.
• $6 StrawEddy Margarita of the Month:This returning favorite is made ofLunazulBlanco®Tequila,Deep Eddy®Lemon Vodka, strawberry puree and house-made sour and isavailable all February at participating locations.
• $7 PATRÓN®Frozen Marg:This refreshing premium frozen margarita combines PATRÓNSilverTequila, triple sec, lime juice and agave.