Citi and American Airlines Elevate Co-Brand Partnership with New Campaigns

Nov. 04, 2025

​Citi and American Airlines have unveiled two new campaigns developed with Havas Chicago, marking the next phase of their expanded co-brand partnership. The work includes the launch of the Citi/AAdvantage Globe card and Citi’s first return to in-airport advertising with American Airlines in nearly a decade. Together, the campaigns build on the Travel On creative platform, demonstrating how the brands are reaching travellers across every touchpoint—on the ground and in the air.

The "Get Global" campaign introduces the Citi/AAdvantage Globe card with a green carpet motif, symbolizing how the card enhances every trip with premium travel benefits, including four Admirals Club Globe passes and an American Airlines Companion Certificate. The campaign features a custom soundtrack created in partnership with Art of Sound and Havas Chicago, underscoring Citi’s culture-first marketing approach. It launched on October 30 across addressable linear TV, streaming video, online and mobile video, out-of-home placements, high-impact display, and paid and organic social content.

The 'Vacation Mode Is On' campaign marks Citi’s return to airport advertising in nearly ten years, extending beyond the Admirals Club lounges. Highlighting the Citi/AAdvantage Platinum Select card, the campaign positions every card use as a step toward a more rewarding travel experience. With over 1,000 tailored placements across 10 major US international airports—including Dallas Fort Worth, Los Angeles, Chicago O’Hare, Phoenix, Miami, Charlotte, Philadelphia, Washington, D.C., and New York’s JFK and LaGuardia—as well as select American Airlines flights, the immersive campaign engages travellers throughout their airport journey, from arrival and check-in to security, gates, inflight, and departure.

Elyse Lesley, head of USPB marketing and franchise development at Citi, said:

"To elevate our 38-year card partnership with American Airlines and build on our Travel On® co-brand platform, we’ve created a bold campaign to mark the newest addition to the Citi® / AAdvantage® portfolio, offering enhanced value to even more travellers. To convey how the new Citi® / AAdvantage® Globe™ card puts premium travel within reach, we’re excited to pair this unique campaign with a custom soundtrack designed to evoke excitement, speak to today’s global traveller and position the co-brand within culture."

 

Andy Malloy, EVP head of strategy at Havas Chicago, said:

"We’re seeing a growing desire from our audience for travel that feels more intentional and aspirational. They’re seeking more premium experiences shaped not only by where they go and what their passions are, but by how the journey feels from start to finish. There’s a confidence and swagger in how they approach travel and they want to get the most out of their adventures. So for these travellers we wanted to acknowledge that sense of swagger and the Citi® / AAdvantage® Globe™ card acts as the catalyst that amplifies their travel experiences with an array of premium benefits, so they get the most out of every moment."