CJ WORX Named the Only Thai Winner at FAB Awards 2026

Jun. 12, 2026

CJ WORX has brought Thai creativity into the international spotlight after becoming the only agency from Thailand recognised at the FAB Awards 2026, securing one Gold and three Silver awards.

Widely regarded as one of the world's premier award programmes dedicated to food and beverage marketing, the FAB Awards celebrate creative excellence across food, beverage, restaurant and hospitality categories. The annual competition is held in the United Kingdom and attracts entries from leading agencies and brands worldwide.

This year, CJ WORX represented Thailand with four award-winning achievements, standing as the country's sole recipient among global winners.

Leading the agency's success was “Miso Can” for M-150, which earned Gold in Influencer Marketing for Non-Alcoholic Drinks and Silver in PR for Non-Alcoholic Drinks. The campaign demonstrated how a culturally relevant insight could transform an everyday product interaction into a viral social moment.

Meanwhile, “Tasto Emotions-Chips” earned two Silver Awards in the Viral and Shopper Marketing categories. The campaign showcased the power of emotional engagement in creating stronger consumer-brand relationships.

The awards serve as further evidence that Thai creative work continues to gain recognition internationally, competing successfully against campaigns from some of the world's most established creative markets.

Saharath Sawadatikom, Co-founder and Chief Creative Officer of CJ WORX, said:

“We are incredibly proud and honoured to represent Thailand at this year’s FAB Awards. To be the only Thai agency recognised makes this achievement especially meaningful for our team and our clients. It reinforces our belief that world-class creativity can come from anywhere, including Thailand.”

 

The recognition reinforces CJ WORX’s growing international reputation and contributes to Thailand’s expanding influence within the global creative industry.