Clarins Engages Impression to Drive Triple-Digit Revenue Growth Across APAC

Sep. 23, 2025

International cosmetic brand Clarins’ engagement with performance marketing agency Impression has led to triple-digit revenue growth of its flagship product range across the Asia-Pacific (APAC) region. 

Impression has supported Clarins’ recent product range launch across eight different APAC markets, including Australia, New Zealand, Hong Kong, Japan, Korea, Malaysia, Singapore, and Thailand, each of which has its own website. 

Working across eight markets with six different languages and individual search trends, Impression has SEO optimised website content for each region to reflect how people naturally searched in that market. This includes optimising product and campaign pages for national websites, identifying regional keywords, and establishing which Clarins branded terms to protect in local translations. 

Following Impression’s SEO optimisation, clicks for Clarins’ product range landing pages increased significantly - including by 1,918% in Korea; 246% in New Zealand; 359% in Singapore; 185% in Hong Kong and 181% in Australia. Product revenue also rose in each of the regions, including a 197% rise in Singapore, a 174% rise in Australia, a 172% rise in Japan and a 152% rise in Hong Kong. 

The new partnership builds on Impression’s existing work with Clarins in the UK, US and Australia, where it supports the cosmetics brand’s SEO optimisation of regional sites.  

The project marks Impression’s latest campaign to optimise SEO for one brand across multiple international markets, following their work with other international clients such as Rise Art in Germany.  

Mikey Emery, CEO at Impression said:

"We’re delighted to have extended our long-standing work with Clarins into their APAC markets. With their regional markets spanning different cultures and languages, and Clarins developing multiple product codes within the same line, this campaign provided unique challenges and opportunities. The results in traffic and revenue growth is testament to the strength of our partnership with their in-house team."

 

Francois Wang, data analytics specialist at Clarins, said:

"Working with Impression has been an excellent experience — their expertise and clear methodology gave me full confidence in the process. We were very satisfied with the results and the smooth collaboration throughout."