COLLINS Evolves Institute of Design Ahead of its 85th Anniversary

COLLINS Evolves Institute of Design Ahead of its 85th Anniversary

Oct. 19, 2022

New transformation story shaping up from COLLINS. In advance of their 85th anniversary, the prestigious Institute of Design in Chicago wanted to reimagine its long-held beliefs about its practice. To pursue this vision, ID invited COLLINS to create a new story, identity and visual system that helps transform what design means to them. The reimagination spans every facet of the school, including:

  • A comprehensive new brand story based on the idea of The Evolutionary: a departure from the “revolutionaries” using design to purely disrupt the status quo in favor of more “evolutionaries” — people who can design intelligent answers to today’s complexities that also create paths to better tomorrows
  • New visual identity
  • Custom dynamic typeface and motion graphics

As a whole, the brand system provides new means for the Institute to explain what it has done uniquely well for nearly a century — channeling the power of design to imagine and create better futures — to students, businesses and the world.

Related News

Nov. 02, 2022

Collins Brings Kalw Public Radio Into the Future

KALW came to COLLINS for a new identity to celebrate their 80th anniversary and propel them into their next 80 years

Oct. 11, 2022

Figma and COLLINS Debunk the Myth of the Lone Genius

Design company Figma partnered with COLLINS to craft a brand story and visual campaign debunking the Myth of the Lone Genius

Sep. 06, 2022

COLLINS Welcomes Internationally-Renowned Designer Astrid Stavro as VP, Creative Director

In leading projects directly, Stavro will work closely with clients

Latest News

Mar. 28, 2024

The Many and Natural History Museums of Los Angeles County Forge Partnership for the Forthcoming NHM Commons Launch

Embarking on a Journey of Digital Innovation and Participatory Engagement

Mar. 28, 2024

Barrett Hofherr Kicks off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum!