COLLINS Evolves Institute of Design Ahead of its 85th Anniversary

Oct. 19, 2022

New transformation story shaping up from COLLINS. In advance of their 85th anniversary, the prestigious Institute of Design in Chicago wanted to reimagine its long-held beliefs about its practice. To pursue this vision, ID invited COLLINS to create a new story, identity and visual system that helps transform what design means to them. The reimagination spans every facet of the school, including:

• A comprehensive new brand story based on the idea of The Evolutionary: a departure from the “revolutionaries” using design to purely disrupt the status quo in favor of more “evolutionaries” — people who can design intelligent answers to today’s complexities that also create paths to better tomorrows
• New visual identity
• Custom dynamic typeface and motion graphics

As a whole, the brand system provides new means for the Institute to explain what it has done uniquely well for nearly a century — channeling the power of design to imagine and create better futures — to students, businesses and the world.