Conspiracy Theory Taps Kelly Medema to Lead People and Culture Across its Indie Agency Collective

Feb. 16, 2023

Kelly Medema has been named vice president of People and Culture at Conspiracy Theory, a certified Minority Business Enterprise that encompasses a network of specialist agencies that work together to tackle client challenges. 

This executive leadership role is responsible for leading employee relations, culture and belonging initiatives, talent and change enablement, organizational and performance management, and training and development. 

For 15 years prior to joining Conspiracy Theory, Medema helped create, manage and support the same efforts in Human Resources, Culture, Talent and Operations at Mondo Robot, a Boulder, Colorado, based digital product agency that transforms business through design and technology. It is one of the Conspiracy Theory network agencies.

Kelly said:

“I will champion the Conspiracy Theory diversity value and ensure we are an organization that focuses on equity and inclusion. I want to help drive a culture that is a place of truth, constant communication and marked transparency.”

 

Zihla Salinas, founder and CEO at Conspiracy Theory said:

"We are thrilled to have a talent like Kelly’s within our network. Her compassion and energy are infectious, and she has already made an incredible impact on our team. As a network, we are devoted to our talent and work very hard to create an inclusive, safe and joyful environment that fosters collaboration and creativity. Kelly is the perfect person to champion these principles forward and take our commitments to the next level."

 

Conspiracy Theory’s network of co-conspirators also includes digital creative agency UNFOLD, performance marketing agency PivotCMO and media agency Modern Formula (MoFo). 

Medema spends her free time with her children, travels and is an active participant in her local rugby community.