Copacino Fujikado Creates a Brand Identity System That Unites an Entire City

Feb. 23, 2026

When the FIFA World Cup comes to Seattle in 2026, millions of visitors will descend on the city. 

Visit Seattle wanted to make sure the entire community—from transit systems to corner cafés—could participate in welcoming the world with one unified voice. They turned to Seattle independent agency Copacino Fujikado to make it happen.

The result is Let’s Play SEA '26: a bold, ownable visual identity that any business, organization, or resident in Seattle can use at zero cost to celebrate this once-in-a-lifetime moment.

Copacino pulled inspiration from what makes Seattle distinctive—the lush forests, sparkling waterfront, and iconic skyline—to create vibrant colors, bold patterns, and a standout "SEA" mark that feels unmistakably Seattle.

Vince Soliven, Executive Creative Director at Copacino Fujikado said:

"We saw an opportunity to create something that could benefit the entire city. SEA '26 feels specific to Seattle while being flexible enough for anyone to use."

 

The agency made it incredibly accessible: plug-and-play templates, graphics, and assets that work whether you're a transit agency or a neighborhood coffee shop. The whole toolkit is free on Visit Seattle's website at letsplaysea26.org.

Visit Seattle Chief Marketing Officer Stephanie Byington said:

"The World Cup is putting Seattle on the global stage, and we wanted a brand that the city and our business community could rally behind. We knew it had to be both accessible and relevant to who we are as a city, something that made sense on signage at the airport and on a coffee sleeve. We're thrilled with the work Copacino Fujikado did to execute that vision."

 

Part design system, part rallying cry—Let's Play SEA '26 is bringing Seattle together to show the world what the city is all about.