Corsair and Australie.GAD Launch Sleepy Campaign to Promote New Business Class Seats

Mar. 28, 2024

By the end of the year 2024, a pivotal year for Corsair, the airline will have completed the renewal of its entire fleet, initiated in 2021. With the arrival of 4 new Airbus A330neo aircraft in 2024, the fleet will consist exclusively of the Airbus A330neo, the latest generation aircraft. That means the airline will have one of the youngest fleets in the market, demonstrating its ambition to actively contribute to the energy transition of the aviation sector.

Beyond their improved environmental performance, these aircraft perfectly illustrate the company's upgrade in its service offering, enabling it to compete with major rival airlines.

Aiming to make the airline a key player in the business class sector for its destinations, Corsair and Australie.GAD chose to focus the campaign on one of the main benefits for business class travelers: the high-level comfort provided by the new 180° reclining lie-flat seats.

In a quirky tone in line with the brand's spirit and its challenger positioning, the benefit of perfect sleep is conveyed in one idea. "Clouds", is a metaphorical depiction of clouds in the shape of sheep, symbolizing how business class travelers will fall asleep nearly instantaneously in the new business class lie-flat seats. In other words, there's no need to count sheep anymore.

The global campaign includes TV, Outdoor, Press, DOOH, Social Media, and Digital.