Decker Launches the "Gift Better" Holiday Campaign for the Connecticut Lottery
Dec. 05, 2024
Just in time for the holidays comes your new favorite earworm from The Connecticut Lottery and longtime agency Decker. The “Gift Better” campaign features a festive send up of “Joy to the World” sung by a live batch of rollicking carolers with an original score from Massive Productions.
Black Math created the uniquely inviting visual environment for these characters to comingle with the Holiday Scratch Tickets that should leave a lasting impression on holiday consumers this shopping season, according to Creative Director, Dom DeLoya.
DeLoya continued:
“Very proud of all the teams involved that helped bring this to life. Holiday music has seemingly been playing since the end of August, we’re hoping this remix of a classic can bring some fresh joy to the season.”
Associate Creative Director Alan Duda added:
"Connecticut’s gonna have this song stuck in their heads for a while."
The campaign launched in English and Spanish on broadcast and connected TV, radio, social, OOH, digital, and point-of-sale across Connecticut.
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