DFS Celebrates 50 Years of Bringing Comfort to the Nation

DFS Celebrates 50 Years of Bringing Comfort to the Nation

Jun. 18, 2019

This summer, DFS is celebrating 50 years of bringing the joy of comfort to the nation thanks to its high-quality, handcrafted sofas.

A new campaign by krow highlights the fact that comfort is as important to DFS as it’s always been, because a sofa is more than just a piece of furniture – it’s a place where home life happens.

Aardman Animations’ new TV brand film, “Proud Journey,” follows the different stages of a sofa’s journey. It’s an upbeat story showing a sofa from design through to production and on to testing, before finally being delivered to a customer’s home.

The spot ends with everyone enjoying their sofas – where bouncing, cooing and cuddling are made possible thanks to DFS’ attention to detail on every single sofa it produces.

Nick Ashworth, Head of Marketing, from DFS said:

“This summer we are celebrating and showcasing our 50th anniversary of handmaking sofas for our customers, and demonstrating that delivering the joy of comfort is as important to us today as it has always been. We are focusing on both our past and our future to inspire our next generation of craftsmen and women and keep the craft skills alive”.

 

Darryl George, Creative Director at krow, said:

“We’re helping DFS celebrate 50 years of craft and customer service with a campaign that has their colleagues and customers at the heart of it. Once again, we’ve worked with Aardman animations to bring the brand’s story to life in the most charming way possible.”

 

The campaign will run through press, radio, social, digital, OOH and in-store channels from June 18th, and is supported by two additional 50th anniversary initiatives.

  • To celebrate 50 years of bringing comfort to the nation, DFS has created the “Acts of Comfort” initiative. This summer, DFS is deploying its expertise to deliver comfort where it’s needed most, with a series of donations, giveaways and makeovers for individuals and organisations across the UK. Krow is creating branded content to support this initiative.
  • krow is creating branded content to celebrate DFS’ apprenticeship scheme, the “Future 50”. The work will demonstrate the talent and expertise of DFS’ craftspeople and their commitment to passing on their skills to the next generation of talent. From design through to carpentry and upholstery, the apprenticeships will be explored, highlighting the craftmanship that goes into making each DFS customer’s sofa.

Related News

Sep. 09, 2019

Fiat 500 campaign goes label-free for London Fashion Week

The work breaks on 9th September to coincide with London Fashion Week

Sep. 05, 2019

Barnardo's and FCB Inferno launch new hard-hitting TV campaign

Barnardo’s mental health support services across the UK work with more than 40,000 children, parents and carers

Sep. 05, 2019

Google Play and Nintendo have teamed up to remind the world to take a break from the mundane

"Start Your Engines" is a visual scavenger hunt filled with hints and clues from the iconic game franchise

Latest News

Sep. 19, 2019

Fanta goes "Too Dark" with Halloween Snapchat-led campaign

The activation follows Fanta’s 2018 Halloween campaign

Sep. 19, 2019

Ad of the Day | IRFU and Rothco Help Colour-Blind Rugby Fans "See Green" with Innovative Chrome Extension

IRFU and ROTHCO help colour-blind fans to support the national team at the Rugby World Cup