Diagnotsicookies: Wunderman Thompson Health has Created an Easy Way to Identify Melanoma

Diagnotsicookies: Wunderman Thompson Health has Created an Easy Way to Identify Melanoma

May. 26, 2023

Rates of melanoma have been rising rapidly over the past few decades. Wunderman Thompson Health has created an easy way to identify melanoma, the cause of 75% of skin cancer deaths that could be 99% prevented with early detection.

The agency and Brazilian-based Horaios Dermatology Clinic created DiagnostiCookies, an easy visual guide for identifying melanoma. Melanoma moles resemble cookies, and the images on their website provide a side-by-side comparison of cookies resembling healthy moles vs melanoma moles, showing the differences in size, color, shape, and texture. Throughout Brazil, these (real!) boxes of cookies have been delivered to dermatologists’ offices and shared with influencers to spread awareness.

Related News

Nov. 16, 2023

Wunderman Thompson Launches 2023 Helen Lansdowne Resor Scholarship

The scholarship aims to amplify historically marginalized voices in the creative industry

Sep. 19, 2023

Wunderman Thompson Launches AI Creative Testing Solution

AI-powered micro-expression analysis will improve performance of advertising and brand assets

Aug. 22, 2023

Folk Wunderman Thompson and Vodafone Launch Rugby World Cup Campaign with Director Tom Hooper

Folk WT and Vodafone discover what makes this Irish rugby squad strong

Latest News

Jun. 14, 2024

Lemonade Dolls Launch Bold and Punchy New Campaign to Empower, Engage and Encourage Women Everywhere

The campaign was created by Havas London, and features British comedian and actor Jayde Adams

Jun. 14, 2024

Markham Yard Creates "Good Karma" Campaign for New York Blood Center Enterprises

The objectives are to increase general awareness about the need for blood donations and also recruit people who have never previously considered donating