Dietz & Watson Turns Lunchtime into "Funchtime" with Latest Campaign from RTO+P

Sep. 07, 2023

As the crisp fall breeze returns… So do the busy first days of back-to-school, complete with the mad dash to dust off those lunch boxes and pack up a meal that satisfies even the toughest grade-school critic. Dietz & Watson has sharpened their pencils and are ready for the back-to-school season, turning lunchtime into Funchtime and offering up fresh and healthy lunches to families for the first day of school.

Creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), "Funchtime" has been set up for parents in the select cities of Boston, Denver and Philadelphia to sign up to receive a Dietz & Watson branded, fun-filled lunch box, the day before school kicks off – packed with a freshly prepared nutritious lunch made with Dietz & Watson’s fresh deli meat and cheese, along with Dietz snacks like Dietz Chips or Dietz Nuts – A hot commodity for trading items at the school lunch tables. The kit also includes Funchtime recipes and a sticker sheet.

And to continue the momentum of fun and easy lunches all school year long, parents can find more fun recipes for inspiration at DietzandWatson.com/backtoschool. Whether it’s sandwiches, wraps, rollups, or snacks, Dietz & Watson has all the DELIcious meats and cheeses to feed that Funchtime feeling!

The campaign launched first in Denver, CO, providing over 200 meals to local public schools – and additionally donated any leftover meals to a local organization in the area. Timed to the day before the first day of school, Dietz and Watson will activate in their hometown of Philadelphia on 9/4 and again in Boston on 9/7. The campaign is also live online and on socials. 

See here for the landing page to view the campaign as well as more fun recipes –  in hopes this program offers a little extra peace of mind at a stressful time of year to support busy families by sharing simple, fun and healthy lunch options all year round.

Steve Red, president and co-chief creative officer at RTO+P, said:

"In order to keep Dietz & Watson top of mind as the back-to-school go-to  lunch for parents, we mixed function, fun and a little feelgood. Stressed parents + Dietz & Watson lunch meats, cheeses and snacks a little something to smile about when the school year hits go."

 

Lauren Eni Canesco, EVP of brand strategy of Dietz & Watson, said:

"Coming out of the busy summer BBQ season, we’re always excited to tackle the next thing. At Dietz & Watson, we always want to show our love and  support for busy families, so helping parents ease into the school year with simple, fun and healthy lunch options is a great way to offer that support while also showcasing the breadth of our products."