Disneyland Paris Stages a Total Eclipse of the Mouse
Aug. 13, 2026
A solar eclipse is a rare kind of magic and in France, it’s been 27 years since the last total solar eclipse was visible across the country, back in 1999.
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own, turning Mickey's iconic ears into an eclipse, with a topical social post designed to eclipse the moment itself.
Because when the world is looking up, there's no better time to remind people that at Disneyland Paris, magic happens every day.
Related News
Supersport Launches a Pan-African World Cup Campaign for a New Era. Directed by Jabu Nadia Newman
BETC Paris turns to South African director and multidisciplinary artist Jabu Nadia Newman
Lacoste Unveils its New Global Brand Campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born of tennis, infused with a free-spirited, dynamic French elegance
LA ROCHE Posay Introduces Sun Tickets Offering Sun Protection to Outdoor Workers
La Roche-Posay Italy launches Buoni Sole initiative to improve sun protection for outdoor workers
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide